I help founders who are building products in technically complex industries (specifically Web3 and AI) to find and convert their target audience.

My core skill lies in transforming the technical concepts behind these products into legible content that clearly communicates their benefits to the audience.

With a technical background and 2+ years of marketing experience, I build content systems and growth campaigns that generate traction for Web3 projects and AI startups.

My approach combines deep product understanding with strategic execution across content, community, and growth channels.

The result are products that gain real traction with active users, growing communities, and brand narratives that resonate beyond the team that built them.